Management and Marketing

Undergraduate Catalog

Director: Dr. Jonathan D. Lynne
Office: Stipes Hall 414
Telephone: (309) 298-1535
E-mail: MandM@wiu.edu
Website: wiu.edu/mandm

Program Offerings and Locations:

Bachelor of Business in Human Resource Management: Macomb, Quad Cities, Online
Bachelor of Business in Management: Macomb, Quad Cities, Online
Bachelor of Business in Marketing: Macomb, Online (Enterprise Marketing option)
Bachelor of Business in Supply Chain Management: Macomb, Quad Cities, Online
Minor in Human Resource Management: Macomb, Quad Cities, Online
Minor in International Business: Macomb, Quad Cities
Minor in Management: Macomb, Quad Cities, Online
Minor in Marketing: Macomb, Quad Cities, Online
Minor in Supply Chain Management: Macomb, Quad Cities, Online

For student learning outcomes, please see wiu.edu/provost/learningoutcomes.

Faculty: Baril, Bobina, Chakravorti, Conrad, Creasey, Gates, Gorshunov, Grachev, Howe, Humphrey, Hunt, Koo, Lynne, Mhango, Rands, Sawhney, Shamsuddoha, Shike, Stewart, Tarrant, Western, Wiencek, Yang, Zimmerman.

The School of Management and Marketing offers four Bachelor of Business degree programs that provide the theory, practical knowledge, and skills needed for high-potential managerial and specialist jobs in various types of organizations.

Human Resource Management improves the effectiveness of people in organizations. The B.B. in Human Resource Management degree program is designed to develop the professional skills needed for a successful career in any organization. In addition, students receive a solid base in other functional areas of an organization. Typical career areas are employment recruiting and staffing, training and development, industrial and labor relations, compensation and benefits, safety and health, and government compliance. Human Resource Management faculty strongly recommend that HRM majors engage in enrichment activities such as an internship, a Study Abroad program, or a minor.

The B.B. in Management degree program emphasizes practical professional management skills, allowing students the flexibility to focus on such areas as organizational behavior/organization development, small business management, and operations management. Management is a diverse and applied field of study. Therefore, the objectives of the program include 1) preparing generalists who integrate and coordinate organizational activities of marketing, finance, accounting, operations, and human resources in order to meet organizational goals, and 2) preparing specialists who focus on management analysis, information systems, policy and strategic analysis, and the management of a single operation. Typical placements include general management, retailing management, hotel/motel management, and operations management positions in manufacturing and service organizations, computer-related occupations, high technology administration, organization development consulting, health care administration, government services, and non-profit organization administration. Management faculty strongly recommend that Management majors engage in an enrichment activity from among the following: an internship, a Study Abroad program, or a minor.

Marketing is the activity of developing products and services to satisfy customers鈥� needs and then making them available at the right places, at the right times, and at competitive prices. Changes in social and economic systems have created new challenges for Marketing professionals. Increasingly, they must focus on both domestic and global opportunities in-step with ever-evolving technologies. They must also be continually responsive to cultural differences and ethical issues. The B.B. in Marketing degree offers students a broad-based education in a variety of marketing specialties including integrated marketing communications, marketing technologies, and sales management. When combined with the capstone course in marketing management, students are qualified to assume a variety of careers including personal selling (for consumer and industrial products), marketing research, public relations, advertising management, and retailing management.

Supply Chain Management (SCM) is a field that cuts across the functional lines of a company. SCM involves managing the internal and external components of a supply system including purchasing parts and supplies, arranging transportation, and managing inventory levels. SCM professionals work with marketing, operations, accounting, and finance to ensure that products/services are available to the company and the consumer when needed and to control costs. For the B.B. in Supply Chain Management, students take courses in logistics, transportation, international business, professional selling, negotiations, and purchasing. Employment opportunities in SCM are particularly attractive as graduates command above-average salaries.

GradTrac is available to Human Resource Management, Management, Marketing, and Supply Chain Management majors. See more information about GradTrac.

Honors Curriculum鈥擜cademically qualified students in this School are encouraged to complete an honors curriculum in University Honors, Honors in the Major, or General Honors. All Honors students must complete the one-hour honors colloquium (G H 299). General Honors includes General Honors coursework. Honors in the Major includes honors work in the major. University Honors combines Honors in the Major and General Honors. View more information about honors curricula or visit the Centennial Honors College website at wiu.edu/honors.

Integrated Baccalaureate and Master鈥檚 Degree Program鈥擜n integrated baccalaureate and master鈥檚 degree program is available for the Bachelor of Business in Human Resource Management, Management, Marketing, or Supply Chain Management: Master of Business Administration. An integrated degree program provides the opportunity for outstanding undergraduates to earn both degrees in five years. Please refer to the Graduate Studies catalog for details about the integrated program.

Degree Programs

Bachelor of Business鈥擧uman Resource Management

All students seeking the Bachelor of Business in Human Resource Management must complete I, II, III, IV, and V below, and the foreign language/global issues requirement for the major#. The minimum semester hour requirement for the baccalaureate degree is 120 s.h.

Pre-Human Resource Management students who have earned 60 hours, but are ineligible to declare a business major will be limited to a maximum of 29 hours of business courses (see Limit on Business Credits) and may be removed from business courses.

University General Education Curriculum: 43 s.h.
Business Core Courses鈥�: 33 s.h.
Departmental Core Courses: 21 s.h.
B L 431 or 432; CS 302; HRM 353, 441, 442, 446, 449, 499
Electives
1. Directed: 12 s.h.
  COMM 305; ECON 440; HRM 400, 443, 444; MGT 350, 448, 481; either MGT 425 or 445; MGT/OM 352; EOS 311 or EOS 377 or ET 448 (choose one); SCM 451
2. Open: 11 s.h.
Other: 15 s.h.*
Natural Sciences/Mathematics: MATH 137 and STAT 171
Social Sciences: ECON 231 and 232 and either PSY 100 or SOC 100

# The foreign language/global issues graduation requirement may be fulfilled by successfully completing one of the following: 1) a designated foreign language requirement [see Foreign Language/Global Issues Requirement]; 2) a General Education global issues course; 3) any major鈥檚 discipline-specific global issues course; or 4) an approved Study Abroad program.

鈥� BCOM 320 (Business Core) fulfills the Writing Instruction in the Disciplines (WID) graduation requirement.

* 15 s.h. may count toward the University General Education requirement.

Bachelor of Business鈥擬anagement

All students seeking the Bachelor of Business in Management must complete I, II, III, IV, and V below, and the foreign language/global issues requirement for the major#. The minimum semester hour requirement for the baccalaureate degree is 120 s.h.

Pre-Management students who have earned 60 hours, but are ineligible to declare a business major will be limited to a maximum of 29 hours of business courses (see Limit on Business Credits) and may be removed from business courses.

University General Education Curriculum: 43 s.h.
Business Core Courses鈥�: 33 s.h.
Departmental Core Courses: 21 s.h.
B L 431 or 432; CS 302; HRM 353; MGT 350, 455, 481, 499; MGT/OM 352
Electives
1. Directed: 12 s.h.
  Upper-division Management courses: 6 s.h.
  Upper-division Business courses: 6 s.h.
2. Open: 11 s.h.
Other: 15 s.h.*
Natural Sciences/Mathematics: MATH 137 and STAT 171
Social Sciences: ECON 231 and 232 and either PSY 100 or SOC 100

鈥� BCOM 320 (Business Core) fulfills the Writing Instruction in the Disciplines (WID) graduation requirement.

* 15 s.h. may count toward the University General Education requirement.

Bachelor of Business鈥擬arketing

All students seeking the Bachelor of Business in Marketing must complete I, II, III, IV, V, and VI below, and the foreign language/global issues requirement for the major#. The minimum semester hour requirement for the baccalaureate degree is 120 s.h.

Pre-Marketing students who have earned 60 hours, but are ineligible to declare a business major will be limited to a maximum of 29 hours of business courses (see Limit on Business Credits) and may be removed from business courses.

University General Education Curriculum: 43 s.h.
Business Core Courses鈥�: 33 s.h.
Departmental Core Courses: 18 s.h.
CS 302; MKTG 329, 331, 337, 429, 497
Options of Study (select A, B, or C): 18 s.h.
1. Enterprise Marketing
  Choose six 300-400 level MKTG courses: 18 s.h.
  Note: No more than 3 s.h. of MKTG 400 may be applied towards this total.
2. Marketing Technology
  1. MKTG 371, 411, 421, 441; DS 200: 15 s.h.
  2. Choice of 3 s.h. from any 300-400 level MKTG courses: 3 s.h.
    Note: No more than 3 s.h. of MKTG 400 may be applied towards this total.
3. Omni-Channel Marketing
  1. MKTG 343, 400, 417, 431; SCM 211: 15 s.h.
  2. Choose 3 s.h. from SCM 330, 340, 470: 3 s.h.
Open Electives: 8 s.h.
Other: 15 s.h.*
Natural Sciences/Mathematics: MATH 137 and STAT 171
Social Sciences: ECON 231 and 232 and either PSY 100 or SOC 100

鈥� BCOM 320 (Business Core) fulfills the Writing Instruction in the Disciplines (WID) graduation requirement.

* 15 s.h. may count toward the University General Education requirement.

Bachelor of Business鈥擲upply Chain Management

All students seeking the Bachelor of Business in Supply Chain Management must complete I, II, III, IV, and V below, and the foreign language/global issues requirement for the major#. The minimum semester hour requirement for the baccalaureate degree is 120 s.h.

Pre-Supply Chain Management students who have earned 60 hours, but are ineligible to declare a business major will be limited to a maximum of 29 hours of business courses (see Limit on Business Credits) and may be removed from business courses.

University General Education Curriculum: 43 s.h.
Business Core Courses鈥�: 33 s.h.
Departmental Core Courses: 27 s.h.
CS 301; MGT/OM 352; SCM 211, 340, 400 (or approved substitute), 411, 451, 453, 457, 499
Electives
1. Directed: 9 s.h.
  One of the following courses (3): SCM 330, 460, 461, 465, 470, 480
  Two of the following courses (6):
  AGEC 333, 349
  B L 431
  DS 200, 321
  HRM 353
  MGT 425, 455
  MKTG 317, 335, 441
  ET 241, 344, 346, ET/ENGR 345
  SCM 330, 460, 461, 465, 470, 480, or any SCM elective with School Director approval
2. Open: 8 s.h.
Other: 15 s.h.*
Natural Sciences/Mathematics: MATH 137 and STAT 171
Social Sciences: ECON 231 and 232 and either PSY 100 or SOC 100

鈥� BCOM 320 (Business Core) fulfills the Writing Instruction in the Disciplines (WID) graduation requirement.

* 15 s.h. may count toward the University General Education requirement.

Minors

Minor in Human Resource Management: 18 s.h.

B L 230*, MGT 349*, HRM 353: 9 s.h.
Select three courses from the following:
HRM 441, 442, 443, 444, 446, 449: 9 s.h.

* Business majors should consult with their academic advisor.

Minor in International Business

Option I: For Business Majors: 16 s.h.

Foreign Language (3鈥�4 s.h); MKTG 317: 6鈥�7 s.h.
9 or 10 s.h. from ECON 420 or 470, FIN 497, HRM 444, INAG 310, MGT 485, MKTG 417, SCM 411; one course may be taken from Foreign Languages (any second course in the same language as core course), BAT 300, NUTR 300, POLS 331, or History (any non-U.S. History course at the 300 or 400 level) 9鈥�10 s.h.

Option II: For Non-Business Majors: 24 s.h.

Foreign Language (3 or 4 s.h.); MKTG 317; 6 s.h. from ACCT 200, ECON 231, FIN 311, MGT 349, MGT 125, MKTG 327, SCM 211: 12鈥�13 s.h.
11鈥�12 s.h. from same courses listed in Option I.2: 11鈥�12 s.h.

Note: Non-business majors are strongly encouraged to consult Business Advising to ensure timely completion of the minor.

Minor in Management: 18 s.h.

BL 230*, MGT 349*, MGT/OM 352, HRM 353: 12 s.h.
Select two courses from the following: 6 s.h.
MGT 350, 425, 445, 447, 448, 470, 474, 481, 483, 485

* Business majors should consult with their academic advisor.

Minor in Marketing: 18 s.h.

ACCT 200 or ACCT 201 or ECON 232: 3 s.h.
Business Elective: 3 s.h.
MKTG 327: 3 s.h.
Marketing Electives: 9 s.h.

Minor in Supply Chain Management: 18 s.h.

SCM 211 and 411: 6 s.h.
Supply Chain Management Electives: 9 s.h.
Business Elective: 3 s.h.

Course Descriptions

BUSINESS AND TECHNOLOGY (BAT)

300 Global Study. (1鈥�9, repeatable to 9) (General Education/Multicultural Studies) Integrates the study of international business or technology with international travel. Focuses on preparing students for the global environment of the 21st century. Only 3 s.h. can be applied toward the International Business minor. Prerequisite: permission of instructor.

490 Business Core Assessment. (0) Requires each business major to demonstrate his/her proficiency on selected learning goals for the Bachelor of Business program. The course is taken during the student鈥檚 senior year. Corequisite: MGT 490. Graded S/U.

BUSINESS COMMUNICATION (BCOM)

320 Business Communications. (3) Practical application of effective written and oral business communication concepts. Writing Instruction in the Disciplines (WID) course. Prerequisite: ENG 280.

BUSINESS LAW (B L)

230 The Legal Environment of Business. (3) An introduction to the legal system and the laws governing activities of business, including a study of the foundations of the legal system, business ethics, alternative dispute resolution, contracts, business wrongs (torts), and an introduction to business organizations.

431 The Law of Commercial Transactions. (3) A study of commercial transactions including contracts, sales, bankruptcy, secured transactions, and the legal environment of business.

432 The Law of Business Organizations. (3) A study of the laws governing business organizations, including agency, partnerships, corporations, employment, real estate, and an overview of the legal relationships between business and government.

HUMAN RESOURCE MANAGEMENT (HRM)

353 Human Resource Management. (3) This course focuses on recruitment and human resource planning; employment, placement, compensation, and benefits; training and development; employee and labor relations; health, safety, and security; and personnel research in business and industry.

400 Human Resource Management Internship. (1鈥�3, repeatable to 3) Integrates human resource management theories with application to actual business practice. Internships are supervised by a faculty coordinator and an executive in the firm. Proportional credit available for shorter internships. Hours cannot be applied toward requirements of a Human Resource Management minor. Prerequisites: Human Resource Management major, junior standing, completion of HRM 353 with a B- or higher, 2.0 GPA, written approval of School Director. Graded S/U only.

441 Staffing. (3) The study of human resource planning techniques in business and industry such as measurement and testing principles; attracting, selecting, and placing personnel. Prerequisite: HRM 353.

442 Employee Benefits. (3) The course focuses on employee benefits practices, which includes the socio-economic and institutional context of the development and management of employee benefits systems, procedures used in benefits administration, and employer-sponsored and government-mandated programs. Prerequisite: HRM 353.

443 Collective Bargaining. (3) A comprehensive study of collective bargaining. Stress is given to legislation, policies, and practices pertinent to collective bargaining, as well as to procedures and techniques utilized in bargaining. Attention also focuses upon the problem of handling and settling industrial controversy. Prerequisite: HRM 353.

444 International Human Resource Management. (3) (Global Issues) The study of human resource management practices and regulations. Topics will include staffing, selection, training and development, labor relations, performance appraisal, and managing workforce diversity in a global economy.

446 Human Resource Management in the Legal Environment. (3) Social and economic implications of government regulations concerning equal employment opportunity are covered. Includes laws and agencies relating to equality in employment for women, minorities, veterans, older employees, and disabled workers. Prerequisite: HRM 353.

449 Appraising and Developing Employees. (3) Examination of employee performance appraisal and development activities in organizations. Emphasis on their design, implementation, and evaluation, and on the systemic relationships among training, careers, and the management of organization development. Prerequisite: HRM 353.

460, 461, 462 Independent Research in Human Resource Management I, II, and III. (1鈥�3 each, not repeatable) Independent research study of an approved topic. For selected Human Resource Management majors. Prerequisites: a cumulative GPA of 2.50 or above and permission of the School Director.

499 HRM Knowledge Assessment. (0) All Human Resource Management majors are required to complete the knowledge assessment examination prior to graduation. Prerequisites: senior standing; Human Resource Management major. Graded S/U only.

MANAGEMENT (MGT)

125 Business and Technology in a Global Society. (3) A comprehensive overview of global business principles, practices, and trends that are reshaping today鈥檚 business and affecting tomorrow鈥檚 competitive environment. Consideration of the impact of technology, ethics, diversity, culture, and various emerging issues on all business disciplines.

349 Principles of Management. (3) Study of the managerial process in an organizational setting with emphasis on decision making, planning, organizing, and controlling including discussion of motivation, leadership, communication, and interpersonal dynamics in an organization context.

350 Organizational Behavior. (3) Extended study of concepts dealing with individual and group behavior in organizations. Students explore theory and research as well as practical applications related to management. Prerequisite: MGT 349.

352 (Cross-listed with OM 352) Operations Management. (3) Foundations for Operations Management as practiced in contemporary organizations. Focus is on the efficient and effective value-adding transformation of inputs into goods and services in both internal and external value chains. Extensive use of mathematics and statistics is involved. Not open to students with credit in OM 352.

400 Management Internship. (3鈥�12, repeatable to 12) Work experience in an organization involving training in management-related areas. Intern will be supervised by a faculty coordinator and a supervisor in the organization. Reports of work experience are submitted to the coordinator. These hours cannot be applied toward meeting the requirements for the Management minor. A maximum of 3 s.h. may be applied toward the requirements for the Management major. Prerequisites: MGT 349 with a C or higher, Management major or minor, junior standing, minimum 2.5 GPA, and written approval of School Director. Graded S/U only.

425 Managerial Decision Making. (3) An examination of problem solving or decision making processes. Emphasis is on skills and techniques of individual and group problem solving and decision making including creative and critical thinking. Prerequisites: MGT 349 and CS 101.

445 Organization Development. (3) Examines current models and methods for bringing about change in organizations. Emphasizes understanding organizations as complex adaptive systems. Provides knowledge and practical tools to promote and maintain system viability across the dynamic contexts facing modern organizations. Prerequisite: MGT 350.

447 Analysis of Behavior in Organizations. (3) Examines organizational behavior from a cultural/interpretive perspective for the purpose of describing how organizations are run rather than how they should be run. The nature of the course allows the students to gather information on how to cope with life in organizations, with specific focus on being a successful organizational member. Prerequisite: MGT 350.

448 Business Organization Structure/Theory. (3) Explores the influence of organization structure on behavior by examining such topics as technology, environment, bureaucracy, effectiveness, and power. Course includes case analysis and small group activities. Prerequisite: MGT 349.

455 Total Quality Management. (3) A study of theoretical principles and practical applications of total quality management in service and manufacturing settings. Addresses quantitative and managerial foundations for Statistical Process Control, Process Capability, Six-Sigma Quality, ISO9000, and the Malcolm Baldridge National Quality Award procedures. Prerequisite: MGT/OM 352 and STAT 171.

460, 461, 462 Independent Research in Management I, II, and III. (1鈥�3 each, not repeatable) Independent research study of an approved topic. For selected Management majors. Prerequisites: a cumulative GPA of 2.50 or above and permission of the School Director is required.

470 Seminar in Management. (3, repeatable once) An in-depth treatment of various facets of management problems and concepts. Possible topics include conflict resolution, organizational change, and stress management. Topics determined by instructor. Prerequisite: MGT 349.

474 Small Business Management. (3) This course examines issues in running a small business. Topics include: problems, advantages, and disadvantages of operating and managing a small business. A complete business plan will be prepared. Cases, interviews, and other hands-on methods are used. Prerequisite: MGT 349.

481 Management and Society: Ethics and Social Responsibility. (3) A study of relationships between business, government, society, and individuals. Topics include ethics, social responsibility, regulation, globalization, and managing ethical and social issues of concern to various stakeholders and the natural environment. Prerequisite: MGT 349.

483 Managing Organizations for Environmental Sustainability. (3) Studies how businesses and other organizations can become more environmentally sustainable, emphasizing sustainability management practices/methods. Includes background coverage of sustainability, ecological principles, and environmental problems and philosophies, organizations鈥� environmental impacts, and government policy approaches. Includes a project to improve organization sustainability. Prerequisite: MGT 349 or permission of instructor.

485 International Management. (3) (Global Issues) The study of managing people and organizations in a multicultural global environment. Topics include the management functions of planning, organizing, leading, and controlling as they apply to strategy formulation, decision-making, cross-cultural organizational behavior, global teams, and intercultural communication. Prerequisite: MGT 349.

490 Business Strategy. (3) This capstone course integrates functional perspectives in a general manager鈥檚 view of organizational competition under uncertainty; explores frameworks analyzing external environments and firm resources; building and sustaining competitive advantage; and develops skills in designing, communicating, and implementing strategies. Prerequisites: senior business major; 12 s.h. in major area; and FIN 311 or 331, MGT 349, and MKTG 327. Corequisite: BAT 490.

499 Management Knowledge Assessment. (0) All Management majors are required to complete the knowledge assessment examination prior to graduation. Prerequisites: senior standing; Management major. Graded S/U only.

MARKETING (MKTG)

317 International Business. (3) (Global Issues) Introductory review of global business with an emphasis on the role of marketing. Course examines issues of international trade and business, and impacts of economy, culture, laws, politics, competition, and technology. Students learn to develop effective international business strategies.

327 Marketing Principles. (3) An examination of the functions of marketing and their impact on businesses. Students learn about the marketing process, development, pricing, promotion, and distribution of goods and services and apply marketing principles to business situations. Prerequisite: ACCT 200 or ACCT 201 or ECON 232 or junior standing.

329 Marketing Research. (3) This course concentrates on conducting marketing research to solve diverse marketing problems. Students will learn how to use tools and techniques for determining problems, gathering and processing market data, analyzing date, interpreting results, and reporting research findings and recommendations. Prerequisites: MKTG 327 and STAT 171 or equivalent.

331 Promotional Concepts. (3) Emphasis on discussing effective ways to implement integrated marketing communications. Attention is given to the in-depth treatment of different types of promotional elements. Students learn through exposure to consumer theories how to develop, implement, and evaluate effective communication strategies. Prerequisite: MKTG 327.

333 Consumer Behavior. (3) The application of behavior science concepts and methods to the solution of marketing problems and the development of marketing strategies. Psychological and socio-cultural factors are examined in relation to the consumer decision-making process. Prerequisite: MKTG 327.

335 Professional Selling. (3) Learning to develop and apply essential professional selling skills through the use of interpersonal communication to effectively market yourself and the organization you represent. Basic concepts, processes, and techniques for selling, including customer analysis, prospecting, developing rapport, handling objections, customer service, and other related areas. Prerequisite: MKTG 327.

337 Services and Product Marketing. (3) Analyze marketing of services and products from a managerial and consumer perspective using key concepts to create a competitive advantage. Students will apply these skills in developing a new service entity. Prerequisite: MKTG 327.

343 Retailing Management. (3) Introduce and analyze retailing from a management viewpoint. Emphasis is on elements that include types of retailers, omni-channel marketing strategies, consumer shopping behavior, selecting retail locations, merchandising, and customer service. Prerequisite: MKTG 327.

371 Internet Marketing. (3) The course provides an in-depth knowledge of strategies and tactics used by organizations to conduct online marketing. An examination of how businesses use the Internet to sell and support products and services and communicate effectively to stakeholders. Prerequisite: MKTG 327.

400 Marketing Internship. (1鈥�12, repeatable to 12) Integrates marketing theories with application to actual business practice. All internships are supervised by a faculty coordinator and an executive in the business firm. In order to receive maximum credit, the student must be in a full-time position for a minimum of 16 weeks. Proportional credit will be granted for internships of shorter duration or with less working hours. These hours cannot be applied toward meeting the requirements for a Marketing minor. Prerequisites: Marketing major or minor, minimum junior standing, 2.75 GPA, 9 s.h. of Marketing coursework, and written approval of School Director. Graded S/U only.

411 Mobile Marketing. (3) This course explores mobile marketing, technology, applications, and implementation strategies that increase brand awareness and site traffic, improve customer loyalty, and enhance revenues. Students learn how to develop effective marketing strategies and mobile applications that impact business, commerce, and consumers. Prerequisite: MKTG 327.

417 International Marketing. (3) (Global Issues) Examine marketing practices in the global environment. Emphasis is on analysis of the cultural, political, economic, legal, technology, and other factors affecting international marketing operations. Students learn how to develop marketing plans and strategies for marketing at an international level. Prerequisite: MKTG 327.

421 Seminar in Marketing Technologies. (3) The course examines the latest technological advancements being deployed by marketers. Students evaluate the impact of marketing technologies and learn best practice frameworks for developing effective digital marketing strategies. Prerequisite: MKTG 327.

429 Marketing Measurement and Pricing. (3) The course provides students with skills to measure the effectiveness of marketing strategies. Special emphasis is given to the price component of the marketing mix. Computation, application, and interpretation of commonly used marketing measurements are addressed to evaluate marketing decisions. Prerequisite: MKTG 327. Prerequisite or Corequisite: CS 302.

431 Direct Marketing Management. (3) The course examines concepts, strategies, and tools of marketing directly to consumers. Students acquire skills in developing effective, direct response to marketing initiatives. Emphasis is on measurement and management of market data, and integration of direct and brand building marketing. Prerequisite: MKTG 327.

441 Customer Relationship Management. (3) The course examines the concepts, strategies, and tools of developing and sustaining customer experiences and relationships for competitive advantage. Students develop skills in creating effective customer relationship management strategies. Prerequisite: MKTG 327 or SCM 211.

460, 461 Independent Study in Marketing. (1鈥�3 each, not repeatable) The student works with a Marketing professor to pursue an investigation of special Marketing interest. Prerequisites: Marketing major or minor, 2.75 GPA or higher, 12 s.h. of Marketing coursework, written permission of the professor and School Director.

479 Marketing Practicum in Survey Research. (3) Student will work one-on-one with a faculty member on a research project in survey research. This course brings together the theory and practice of survey research methods. Prerequisites: Successful completion of MKTG 329 and POLS/SOC 432.

497 Marketing Management. (3) A critical discussion of the strategies, processes, and tools of marketing. The emphasis is on integration of the components of marketing strategy for customer satisfaction and company profitability. Students experience and learn how to manage a dynamic marketing environment. Prerequisites: MKTG 327, an additional 6 s.h. of Marketing coursework, and senior standing.

SUPPLY CHAIN MANAGEMENT (SCM)

211 Supply Chain Management. (3) A survey course in Supply Chain Management. The student will study strategies involving quality and service, procurement, inventory management, warehousing, material handling, transportation, supplier selection, information flows, international trade, and rigorous statistical analysis of business uncertainties.

330 Warehouse Management. (3) An examination of the body of handling and warehousing knowledge common to all materials management. Should provide the student with skills necessary to cope with problems in the areas of purchasing, inventory control, traffic management, and production. Prerequisite: SCM 211 or permission of instructor.

340 Transportation Management. (3) Deals with the day-to-day buying and selling of transportation services. Reviews the basic job of a traffic manager, the decision variables considered by a traffic manager, the organization position of traffic management, and freight classifications and tariff interpretations. Prerequisite: SCM 211 or permission of instructor.

400 Supply Chain Management Internship. (1鈥�12, repeatable to 12) Integrates Supply Chain Management theories with application to actual business practice. All internships are supervised by a faculty coordinator and an executive in the business firm. A maximum of 3 s.h. can be applied toward meeting the requirements for a Supply Chain Management major or minor. Prerequisites: SCM major or minor; written approval of the School Director; completion of SCM 211 with a grade of 鈥淐鈥� or higher; 2.0 GPA; and BCOM 320 or COMM 241 or permission of instructor. Graded S/U only.

411 Global Supply Chain Management. (3) (Global Issues) Advanced study of global Supply Chain Management and the managerial functions involved in the movement of goods into and out of businesses. Prerequisite: SCM 211 or permission of the instructor.

451 Supply Chain Negotiation. (3) Course examines the various aspects and processes of supply chain negotiation, particularly between buyers and sellers of goods and services. Through instruction and practice, students gain knowledge and understanding of the principles and techniques of business bargaining. Cross-cultural comparisons will be included. Prerequisite: SCM 211 or consent of instructor.

453 Supply Management. (3) A study of procurement with specific attention to strategic sourcing of goods and services. Emphasis is on supplier relationship management; supplier selection, evaluation, and development; as well as e-sourcing, lean supply chain management, contract management, and purchasing law and ethics. Prerequisite: SCM 211 or MGT/OM 352 or permission of instructor.

457 Project Management. (3) Examines principles of selecting, organizing, staffing, controlling, and directing projects in operations/supply chain management. Topics include developing cross-functional teams, leading and mentoring team members, applying critical thinking methods while meeting outcomes and objectives, CPM/PERT techniques, and utilizing project management software. Prerequisite: MGT/OM 352 or SCM 211 or permission of instructor.

460, 461 Independent Study in Supply Chain Management I, II. (1鈥�3 each, not repeatable) An independent research or study course on Supply Chain Management problems for selected students. Prerequisites: SCM major or minor, 2.75 GPA or higher, 12 s.h. of SCM coursework, and permission of instructor and School Director.

465 Supply Chain Risk Management. (3) Examination of effective risk management in global supply chains. Topics include: identification of risk sources; contingency planning; risk and disaster mitigation and recovery; responses to government regulatory, sustainability, societal, and stakeholder demands; and financial aspects of managing supply chain risk. Prerequisites: SCM 340 or 411 or 453 or permission of instructor.

470 Inventory Strategy. (3) A review of current and emerging strategies for managing and controlling inventory levels. Emphasis is on the development of quantitative techniques for successfully managing inventory costs and supply. Prerequisites: SCM 211 and STAT 171 or equivalent.

480 Seminar in Supply Chain Management. (3, repeatable once) An examination of current problems and concepts in Supply Chain Management to be selected by the instructor. Possible topics include, but not limited to, supply chain activities, advanced technologies in supply chain practice, reverse logistics, and supply chain analytics. Prerequisite: SCM 211 or permission of instructor.

499 SCM Knowledge Assessment. (0) All Supply Chain Management majors are required to complete the knowledge assessment examination prior to graduation. Prerequisites: senior standing; Supply Chain Management major. Graded S/U only.

澳门六合彩历史记录

澳门六合彩历史记录

澳门六合彩历史记录

Undergraduate Catalog