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The department of Broadcasting & journalism is proud to offer four options of study in areas with a high demand for talent that can hit the ground running. Our curriculum provides students with a strong conceptual background partnered with a wealth of hands-on, practical experience equipment that they'll be using after graduation. Our students enter the job market with the advantage of relevant experience and the portfolio to prove it.

Sports Broadcasting

Our sports broadcasting option provides our students with unique on-air and behind-the-scenes opportunities. Our department utilizes a live sports truck to air multi-camera and single-camera live sports broadcasts on ESPN3. Our students announce, direct, and produce live events under the guidance of a faculty advisor: giving them valuable experience in front of and behind the camera, and in the production truck. Audio broadcasts of home games are also carried live on °ÄÃÅÁùºÏ²ÊÀúÊ·¼Ç¼S-FM, and students break down the action even further on our sports variety show, Leatherneck Insider. Majors prepare to become well-rounded multimedia sports broadcasters, with experience in front of the camera; behind the microphone; in the production truck, radio station and TV studio; and from their laptops, editing, blogging and posting their work. Our graduates secure fulfilling careers both on-camera and behind the camera.

Multimedia Journalism

Our multimedia journalism option focuses on the preparation of students for careers in all aspects of news production. Our students learn to tell stories and report information that will be distributed on multiple platforms. On our NEWS3 TV newscast, students learn to gather news, cover news events, edit news packages and produce and direct half-hour live newscasts that reach Macomb and McDonough County viewers. Students will also learn to write for print and digital-based media. There are opportunities to be reporters and anchors (news, weather and sports), as well as to produce and direct newscasts. Many of our students also contribute to the student-run digital newspaper, the Western Courier. Graduates from our program work in newsrooms across the country and around the world.

Broadcast Production

Our broadcast Production option is designed for students interested with working in video, audio and/or film production and post-production in an interactive, hands-on learning environment. The students work with faculty and peers to learn production and editing techniques and skills, including camera techniques, post-production special effects, ENG and studio lighting, operating the control room and how to use on-air studio equipment. They put these skills to use in producing audio, video and interactive programming for multiplatform distribution. Our students secure production jobs locally, regionally and nationally.

Advertising / Public Relations

Our advertising / public relations option provides students an opportunity to build both the creative and strategic skills necessary to pursue a successful career in public relations or advertising. Classes in this program focus on the techniques and processes used to create, produce, and place persuasive messages in both paid and earned media. Students in this program will also learn how to use the media to creatively and effectively deliver messages utilizing an integrated mix of traditional and new media and to develop complete campaign plans for a variety of products and services. Our graduates are well-positioned to contribute to a host of professional fields.