Eun Go, Ph.D.
Associate Professor, Public Relations
Office: Sallee 318
Email:
E-Go@wiu.edu
Office Hours: by appointment
Education
Ph.D. in Mass Communication, Pennsylvania State University
M.A. in Public Relations, University of Florida
B.A. in Public Relations, Ewha Womans University, South Korea
Dr. Eun Go is an associate professor in the department of broadcasting and
journalism. She earned her doctoral degree in mass communications from the
Pennsylvania State University and her master's degree in Public Relations from the
University of Florida. Her industry experience includes working as a PR practitioner
in PR agencies.
She teaches courses in public relations, international communication, and research
methods. Her research areas focus on the use of new media technologies in strategic
communication initiatives. In particular, she has sought to integrate theories in
human-computer interaction into discussions of strategic communication, believing
that the intersection of these two fields enhances our comprehensive understanding
of how the dialogical tools afforded by new media platforms can create mutual
understanding and accommodation for organizations and publics.
She has also investigated the role of new media technologies ranging from a live-chat function to
a commenting function on social media in relationship maintenance between an
organization and its publics. Her articles were published in journals such as
Computers in Human Behavior, Journalism & Mass Communication Quarterly,
International Journal of Human-Computer Interaction and Telematics and
Informatics. Her works have also been presented in leading conferences such as the
Association for Education in Journalism and Mass Communication (AEJMC), the
International Communication Association (ICA), and the National Communication
Association (NCA).
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